Client: Cenega Poland
Product: DMC: Devil May Cry
We have noticed that users of our portal are really interested in cosplay. We decided to use this and promote a game, where one of main characters is a young girl. In cooperation with famous photographer, we organized a photo session for 6 professional photo models, who were stylised by experienced make-up artist as character from this game. All of the photos (and movie of session’s progress) have become main part of dmc.gry-online.pl site, created for this action.
Furthermore, to additionally engage our users, we organized a contest on aforementioned site. Our community could vote for one of the girls and explain the choice. Author of most convincing explanation won a price, a notebook from Samsung.
Both photo gallery and video were published not only on contest site, but also on our portal, where instantly became hugely popular.
ChesireDog, 25.01.2013, 13:42
“Very good – something new ^^””
Luki251, 25.01.2013, 15:32
„It was hard to choose one from those six beautiful girls. I gave my vote to Pamela. I wasn’t looking at neckline… okay let’s just say that it wasn’t one of the criteria 😉 Their look wasn’t important either (all girls are very beautiful) (…)”