Product: Assassin’s Creed III
Webpage: News – Stwórz klip reklamowy Assassin’s Creed III i wygraj 10 000 zł!
Main goal of contest was the creation of short TV commercials for Assassin’s Creed III. Participants had to create exactly 30-second-long movies, containing audio/video assets from the game, provided by Ubisoft (developer), as well as individually created elements. Afterwards, they had to upload movie on YouTube and link it in comments section of the contest.
Thanks to content’s popularity, we received over 600 entries. Winner received substantial money award of 10 000 PLN (about 2 500 EUR), furthermore his commercial was emitted during prime time at Polsat television station. Additionally, authors of 5 top rated videos were rewarded with copies of Assassin’s Creed III.
Contest was presented by text and movie content published in news section of GRYOnline.pl. Thanks to its popularity and money prize, contest attracted attention of professionals and was widely commented by our community.
„This movie was made after day work, without budget, with equipment that most of people can get access to by spending 50-75 Euro (besides camera, that costs about 750 Euro). It was all about idea, not equipment. Apart from the camera, we used a few connected lightbulbs, and 40-year incandescent lamp bought online for 15 Euro, with 2 extra halogen lights, 3 Euro each.”