Client: Cenega Poland
Product: Injustice: Gods Among Us
Our experience shows that contests that allow betting (e.g. in football matches) are extremely attractive for our community, due to low barrier of entry and emotions connected with rivalry. We used this idea to create Injustice: Gods Among Us Editorial Tournament. Our editors received specific game characters, which suited them best and battled with the rest of the crew.
Our users could bet on their favourite editors in every battle – one who correctly predicted most of outcomes in shortest time possible, won a game console of his choosing (PS3 or X360). After each fight, we published a video with gameplay showing the specific duel.
Contest was frequently commented, thanks to over fifteen videos of fights showing our editors. To keep high standard of content, we prepared special room to film duels, contestants’ opinions and other commentaries.
Our users’ comments:
BliBs_Pl, 23.04.2013, 00:33
“(…) I started watching, because I wanted to know if I place the right bets. Now I found out that the videos are really entertaining and the game itself hypnotized me, as previously I thought it’s just another average fighting game. What’s more, now I suddenly want to read DC Comics”