#THE TRUTH IS THAT… WE’VE ORGANIZED A SPRITE CAMPAIGN

#THE TRUTH IS THAT… WE’VE ORGANIZED A SPRITE CAMPAIGN

Make-a-picture competition for a photo with a Sprite drink and a gaming station .

Client: The Coca-Cola Company
Product: Sprite
Website: http://prawdajesttakaze.gry-online.pl

GRY-Online is a great place for advertising not only games, but also other products indirectly related to the subject of gaming. With pleasure we’ve proceeded to a promotional campaign of Sprite. The competition task was very simple, what without a doubt attracted people willing to participate, but at the same time required ingenuity.

Participants were asked to send us pictures of their gaming station, on which at the same time a Sprite product would be present, as well as a password #prawdajesttakaze (“the truth is that”) complemented by an interesting punchline. Eventually, the photo with the slogan were to form an ingenious whole. As a result, we’ve received more than 200 submissions and awarded individuals have been endowed with a supply of Sprite cans as well as the main prize – PlayStation 4 console with a Rayman: Legends game and special PS4 Headset.

Thanks to this action, once more we’ve been successfully able to feature a big product from outside the video-games market.

Winner:

Other winners:

Obraz9
Obraz10Comments of our users:

Bezi2598 14.05.2015 14:31
“Now this is a contest.”

pawlo2015 02.06.2015 15:45
“The contest, the truth is that … is super good”

CheshireDog 20.06.2015 18:41
“Thank you so much for appreciating my work, I am really happy that I won! 🙂
I’m mega surprised
As for the idea of my work: I wanted to show that when playing a certain game we enter its world, eg. Outlast- dark cellar. Following the same line of thinking if I would play eg. GTA I’d make this picture on a busy street. In the same way, I created a gaming catchphrase. […]”

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