Product: SteelSeries products and brand
One of the most anticipated moments in the life of every video games player is an annual event of the Electronic Entertainment Expo (E3), during which for the first time all the innovations in the industry and new games, for which over next months players from around the world will be eagerly expecting, are presented. This the particular period translates into significantly increased traffic on our websites, which during those few days turn into a kind of aggregator of information from the fair. Such intensely heavy traffic is a great environment for extensive advertising campaigns of products and brands. We present you a sample scenario on the basis of an action carried out together with SteelSeries during E3 2016.
Any potential partners will take the position of exclusive partner of E3 coverage, which is associated not only with the presence of branding placements over the entire site of GRY-Online.pl and TVGRY.pl in the form of attractive interstitials and welcome screen (as well as other forms), but also special graphic forms appearing with any text forms covering the fair, and a special intro (in this case “E3 Coverage powered by SteelSeries”) before each of the video materials recorded during the event. This translates into about a week of intensive marketing campaign that provides a wide reach among Polish gaming community.